Brand Positioning Workshops
Olio's Brand Positioning Workshops are collaborative sessions designed to aid your organization in developing a clear and compelling brand platform. This high-value service is for organizations seeking to make significant, sustainable shifts in awareness and perception.
at a Glance
| Duration: | Full Day or Half Day |
| Best for: | Leaders and teams who are ready to align on brand goals, gather diverse stakeholder input, and build a foundation for consistent decision-making. |
| Core Benefits: | You'll build a brand that not only deeply connects with your target audience, but also authentically reflects your organization's mission, vision, and values. |
Overview: Why This Workshop Matters
Your brand is more than a logo and color palette. It's the foundation for everything you do. This workshop ensures your brand's positioning is infused into your day-to-day operations. It helps people understand the value of your offerings, equips internal teams to communicate effectively, and builds trust with your community beyond a single interaction.
What to Expect: Our Human-Centered Approach
We believe the best brands are built together. Our collaborative, Human-Centered Design approach creates a hands-on experience that taps into the collective wisdom of your team and community.
Key Activities: We'll guide you through a series of facilitated exercises, including empathy mapping, interactive data review, and collaborative prototyping.
Empathy: We'll step outside our personal experiences to understand what your audiences truly need and want.
Ethos: We'll articulate what your organization stands for in a way that is relevant and authentic.
Expression: We'll define your brand's personality, so it shows up in a way that's both appropriate and distinct.
How We Do It: We use a thoughtfully paced agenda with curated design thinking exercises, ensuring ample time for creative flow, group reflection, and meaningful conversation.
Example Outcome: You'll co-create a clear and actionable brand framework that breaks down your brand's personality and key messaging.
Tangible Takeaways
Following the workshop, we'll provide a thorough brand analysis and a clear path forward, including:
A comprehensive Workshop Playback of the insights and ideas generated.
A draft Brand Positioning framework to guide future decisions.
High-level Audience Personas to inform audience-centric strategies.
A clear plan for Next Steps, with recommendations for implementation.
Getting Started
Our workshops are tailored to your organization's specific needs and priorities. We invite you to schedule an exploratory conversation to discuss custom pricing.