Brand Positioning Workshops
Olio's Brand Positioning Workshop is a collaborative session designed to aid your organization in developing a clear and compelling brand platform. This high-value service is for organizations seeking to make significant, sustainable shifts in awareness and perception.
at a Glance
| Duration: | Full Day or Half Day |
| Best for: | Leaders and teams who are ready to align on brand goals, gather diverse stakeholder input, and build a foundation for consistent decision-making. |
| Benefits: | You'll build a brand that not only deeply connects with your target audience, but also authentically reflects your organization's mission, vision, and values. |
Overview: Why This Workshop Matters
Your brand is more than a logo and color palette. It's the foundation for everything you do. This workshop ensures your brand's positioning is infused into your day-to-day operations. It helps people understand the value of your offerings, equips internal teams to communicate effectively, and builds trust with your community beyond a single interaction.
What to Expect: Our Human-Centered Approach
We believe the best brands are built together. Our collaborative, Human-Centered Design approach creates a hands-on experience that taps into the collective wisdom of your team and community. We use a thoughtfully paced agenda with curated design thinking exercises, ensuring ample time for creative flow, group reflection, and meaningful conversation.
Workshop Outcome: You'll co-create a clear and actionable brand framework that breaks down your brand's personality and key messaging.
progress through a series of guided exercises, centered on three themes:
Key Activities
Empathy: Step outside your personal experiences to understand what your audiences truly need and want.
Ethos: Articulate what your organization stands for in a way that is relevant and authentic.
Expression: Define your brand's personality, so it shows up in a way that's both appropriate and distinct.
Tangible Takeaways
Following the workshop, we'll provide a thorough brand analysis and a clear path forward, including:
A comprehensive Workshop Playback of the insights and ideas generated.
A draft Brand Positioning framework to guide future decisions.
High-level Audience Personas to inform audience-centric strategies.
A clear plan for Next Steps, with recommendations for implementation.
Ready? Make it happen.
Workshop agendas are tailored to your organization's needs and priorities. Let’s dig into logistics together.